Hands on, driving results.
We offer a best-in-class operating framework, reminiscent of top-tier management consulting firms and operating partners, with a twist: we bring our own “Brand Demand Engine” and put real skin in the game. We align on fees, but we also align on outcomes—tying our success with all stakeholders.
Brand Strategy & Positioning
We help brands uncover and articulate what makes them matter—then turn that into momentum. Our approach combines market insight, cultural relevance, and strategic clarity to define a brand’s core narrative and unlock its key growth levers.
From foundational positioning to portfolio architecture and go-to-market strategy, we build brands that stand out and scale with intention.
Core Operations & Finance
We strengthen businesses' backbones by optimizing operations and financial strategies. Our hands-on approach addresses cost structures, supply chains, and budgeting processes to enhance efficiency and profitability.
Our interventions lead to improved inventory management, streamlined logistics, and a significant turnaround in EBITDA, setting the stage for sustainable growth.
Marketing Operations
We streamline marketing workflows, optimize 360 campaign execution, and ensure seamless coordination across platforms and partners. By combining data-driven insights with operational efficiency, we help our brands scale smarter and faster.
Our team empowers elevates and optimizes the execution of all marketing efforts, ensuring coherent and effective impact of all activations and spend.
Digital Commerce
We don’t just drive traffic—we build engines for conversion and sustained growth. Leveraging performance marketing, CRM strategy, and UX optimization, we activate full-funnel demand across digital and retail channels.
Our e-commerce expertise turns browsers into buyers, while our data-driven campaigns ensure every dollar spent delivers measurable ROI.
AI & Technology Enablement
We integrate advanced technology into every facet of brand growth. Our in-house team, &code, develops proprietary tools—like the Beauty Labs platform—to enhance consumer experiences and operational efficiency. From AI-driven personalization to custom automation, we build scalable solutions that drive measurable impact across marketing, commerce, and operations.
Our tech-enabled approach ensures brands are not only current but also prepared for future challenges, delivering sustained value through innovation.
Operational Turnarounds
When brands hit a critical point—post-acquisition, post-hype, or mid-crisis—we step in and lead from within. Our team embeds alongside internal leadership to stabilize operations, reset strategy, and reignite performance.
Beyond structural & strategic realignments, we focus on team transformation and talent alignment, ensuring the right people and organizational design are in place to support long-term success.
Building Our Beauty Platform
&vest is leveraging our operational success from Forma to establish a next-generation beauty platform. Drawing on proven strategies—like strategic brand development, lean holding structures, and efficient shared services—we see beauty as our canvas for sustainable growth.
We’re assembling a portfolio of complementary brands that will benefit from our operational expertise and proven demand generation methods.
Forma Brands: Rebuilding from the inside out.
Case Study
See how &vest led the turnaround of Forma Brands through embedded leadership, operational excellence, and aligned ownership.
