Forma Brands
2023
CASE STUDY
In 2023, Forma Brands—home to iconic beauty name Morphe—was emerging from financial distress. Creditors and investors needed more than advice. They needed an experienced operator who could step in, steady the ship, and bring the business back to life. That’s where we came in.
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A High-Stakes Turnaround with Real Results
We acted as the entire executive leadership team (ELT) during the first 6 months of the turnaround, embedding ourselves across all business functions to drive real change, fast.
Partnered with top-tier financial institutions like Jefferies, Cerberus, and MassMutual to align on structure and long-term value creation.
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Recruited a world-class executive team across marketing, finance, supply chain, and digital.
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Drove operational efficiencies that paved the way for profitability and long-term sustainability.
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Coordinated all digital channels, organizing media buying and execution to drive profitability.
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Returned the business to growth, with the brand now posting consistent double-digit gains.
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More than a consultant—a true operating partner.
What makes this case unique isn’t just the outcome—it’s the model.
&vest didn’t just offer strategy from the sidelines. We owned the challenge and got in the trenches to lead the business out of crisis.
This is our hybrid approach in action:
✔️ Ownership like a private equity partner
✔️ Execution like an internal leadership team
✔️ Expertise across brand, marketing, ops, and finance